Minocqua Brewing Company

In 2017 I was inquired by the Minocqua Brewing Company to create illustrations for each of their 5 staple beers on tap and tell a story in which reflected the vibe and roots of Minocqua, Wisconsin. The Northwoods of Wisconsin was heavily involved in the logging industry and I felt that it was important to give these illustrations the feeling of the Tall Tales told by lumberjacks. Whoever visits or lives in Minocqua understands that it is a special place that we all hold close to our hearts. My ultimate goal was to have the illustrations act as conversation pieces for when costumers sat down to enjoy their cold brew and share stories of their times in the Lakeland area as the loggers did many years ago.