Minocqua Dragon Boat Festival

In 2016 I was asked by the Howard Young Foundation in Minocqua, WI to brand and create the signage for their inaugural dragon boat festival. The Howard Young Foundation is a non-profit that raises money for the local area hospitals and the first year we were able to raise over $200,000 to put towards state-of-the-art medical equipment. When researching dragon boat festivals most had an asian vibe. Being from the north I felt that it was fitting to take the approach of giving this festival more of a Norse style. I based the logo off of the dragons that were on the Viking ships. My objective was to make this clean, simple and have it stand out when put next to other dragon boat festivals.